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Will social media stimulate open innovation?

Posted on May 30th, 2011 by TimClaes

When will social media finally boost open innovation initiatives?

 

1. Importance of innovation

 

I strongly believe in the statement “It is not the strongest that survive, but the ones most responsive to change“, also in a business context. Having said that, innovation is one way of bringing change in the organization. As such innovation becomes an important part of any business strategy, especially open innovation.

2. How to integrate innovation into your organization?

 

In order for innovation to become truely an integrated part of your organization it needs to be part of your culture, only then you will be able to deliver continuous business innovation. This is easier said then done. A lot of change management needs to be done, but at the same time you – as an organization – need to make clear what you stand for, not only by your mission statement, but also by your mission mindset. What do you believe – as an organization – are your core values and why should your employees be willing to work for your organization/department?

3. Moving to open innovation

 

And if you take it one step further and start to innovate, not only across departments, but also across multiple organizations, you can start talking about open innovation. It truely opens a whole new world of possibilities. Sharing ideas and talking to people in other industries. Never expected this could be so exciting until I’ve met Jef Staes and the Engine of Innovation Academy. (thanks, Jef!)

4. Social media as accelerator?

 

But how can you share ideas with people from other organizations? How do you get connected to these people of other industries? This is where the current social media tools come in the play. All the technologies are in place to make this happen: twitter, linkedin groups, facebook, … you name it. But until now I see these social media tools as “one-off” information sharing environments and less as “interactive” information building environments. And this is what you really need when you want to start open innovation initiatives. So we still have a way to go… but that’s ok, we will get there!

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