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Next generation Cloud Computing companies…

Posted on August 7th, 2012 by TimClaes

Next Gen Cloud Computing companies

It only has been a year since I’ve written an article about cloud demystified. It seems like yesterday, but, boy, how much has changed since then!

1. From hosting companies to the big cloud providers.

In the past for many years multiple ‘hosting companies’ tried to launch IAAS, PAAS and/or SAAS concepts, but they never really succeeded. Security was typically the number 1 issue. But today, now that the big players (Google, Amazon, Microsoft, salesforce.com) have been promoting cloud computing for quite a while now, the adoption level to cloud has increased drastically amongst organizations and security no longer seems to be a showstopper. It still remains important and companies still ask questions about local law compliance; but there is an important shift in mentality: “other enterprise companies are doing it, so why shouldn’t we be doing it”. Mobility seems to become the main business driver instead. (So a positive attitude instead of a negative attitude)

2. From technology to business.

The big cloud providers reached a mature state. Offerings in infrastructure, platforms and business applications become common practice. Everyone is doing it. (Which is actually becoming a new challenge, which supplier is the best fit for your company?)

Over the last 2 years people start to understand that the impact of cloud computing isn’t technology. The real impact is about rethinking what is possible when you run your business in the cloud. It is about agility & innovation. A statement I like to use is a misinterpreted statement from Darwin: “It is not the strongest that survive, but the once most adaptive to change”.

3. A new kind of solution provider gains market share.

In the beginning you had ‘isolated’ cloud solution providers that positioned a cloud solution next to a set of on-premise solutions. E.g. salesforce.com implementation partners that were positioned against other CRM players. Or google apps partners that were positioned against other productivity platforms. The answer of many product vendors was to come up with on-line versions of their on-premise solutions. Traditional solution providers look at these players as just another solution provider.

But today you have ‘integrated’ cloud solution providers that start from a complete different angle than the traditional system integrators. They offer a broad range of cloud solutions and truely build a “cloud-powered business” for their customers. The concepts of cloudsourcing and serverless enterprise are introduced. This is much more disruptive for the traditional ICT market (professional services). They build solutions around the complete cloud adoption lifecycle. In the PLAN phase they create a cloud strategy together with the customer, in the BUILD phase they typically migrate application after application towards the cloud and integrate different cloud solutions with each other. They even offer help to the customer in the SUPPORT phase in managing their cloud. User adoption and customer centricity are central pillars in the complete approach.

These solution providers typically are less then 10 years old, have a complete different way of doing business with customers compared to traditional system integrators, and are gaining market share year after year. On top of that they typically partner only with true cloud providers such as Salesforce.com, Google and Amazon, less with the traditional product vendors (such as Oracle, IBM, Microsoft…)

I’m curious how the traditional ICT implementation partners will react to these ‘integrated’ cloud solution providers as the cloud adoption will gain traction year over year. To be continued…

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